Introduction
Flower concept for Press day Buro Hause
19. 11. 2025
Amsterdam
Introduction
Flower concept for Press day Buro Hause
19. 11. 2025
Amsterdam
Small arrangements in Brand colours on pedestals
Small arrangements in Brand colours on pedestals
Moroccanoil
Kerastase, Redken, L'Oreal
Moroccanoil
Kerastase, Redken, L'Oreal
NYX, Essie, Maybelline
L'Oreal, Garnier, Mixa
NYX, Essie, Maybelline
L'Oreal, Garnier, Mixa
Proposal
Each corner of the space will feature a sculptural floral arrangement in a distinct color - creating a chromatic dialogue between the different identities while maintaining a cohesive overall composition.
Though the colors differ, the material language remains the same: the same floral structure, technique, and tactile quality tie the pieces together into a unified installation with slight differences in each composition.
The connection deepens through the use of grass elements - weaving naturally across all four corners and extending into the larger central arrangement. This creates a sense of movement and continuity, as if each corner is a fragment of one larger ecosystem.
L'oreal corner arrangement will be made of grass braids, which makes a connection with the hairproducts.
Together, the compositions form a collective landscape of color and texture - expressing individuality within a shared material and conceptual framework.
* Please note that some of the flower sculptures shown in the photos are Medium and Large sizes; the best size reference for the expected scale is the orange example.
Proposal
Each corner of the space will feature a sculptural floral arrangement in a distinct color - creating a chromatic dialogue between the different identities while maintaining a cohesive overall composition.
Though the colors differ, the material language remains the same: the same floral structure, technique, and tactile quality tie the pieces together into a unified installation with slight differences in each composition.
The connection deepens through the use of grass elements - weaving naturally across all four corners and extending into the larger central arrangement. This creates a sense of movement and continuity, as if each corner is a fragment of one larger ecosystem.
L'oreal corner arrangement will be made of grass braids, which makes a connection with the hairproducts.
Together, the compositions form a collective landscape of color and texture - expressing individuality within a shared material and conceptual framework.
* Please note that some of the flower sculptures shown in the photos are Medium and Large sizes; the best size reference for the expected scale is the orange example.
Alternative solution for Small Arrangements
Alternative solution for Small Arrangements
Proposal
Geometric forms made entirely of flowers introduce a sense of precision and intentionality — a sculptural language that contrasts with the organic softness of the material itself. On the pedestals, these compact volumes become objects of contemplation, balancing structure and delicacy.
Within the context of limited scale, geometry allows the arrangements to hold presence and clarity, appearing deliberate rather than decorative. Their defined shapes echo design and architecture, while their floral surfaces keep them rooted in the natural and ephemeral.
Together, these small-scale pieces act as micro-sculptures — studies in form, texture, and proportion — bridging the boundary between floral craftsmanship and spatial composition.
Proposal
Geometric forms made entirely of flowers introduce a sense of precision and intentionality — a sculptural language that contrasts with the organic softness of the material itself. On the pedestals, these compact volumes become objects of contemplation, balancing structure and delicacy.
Within the context of limited scale, geometry allows the arrangements to hold presence and clarity, appearing deliberate rather than decorative. Their defined shapes echo design and architecture, while their floral surfaces keep them rooted in the natural and ephemeral.
Together, these small-scale pieces act as micro-sculptures — studies in form, texture, and proportion — bridging the boundary between floral craftsmanship and spatial composition.
Bar Arrangement
Bar Arrangement
Proposal
The bar arrangement will be composed primarily of grass, with the flowers from the smaller arrangements woven into its structure.
This solution will ensure that the entire group of arrangements is visually connected, creating a sense of cohesion and refinement. The result will be an elegant, immersive floral experience - something that feels alive and curated, rather than simply a display of flowers.
Proposal
The bar arrangement will be composed primarily of grass, with the flowers from the smaller arrangements woven into its structure.
This solution will ensure that the entire group of arrangements is visually connected, creating a sense of cohesion and refinement. The result will be an elegant, immersive floral experience - something that feels alive and curated, rather than simply a display of flowers.