Oribe
Oribe Eternal Curls Event
Cleint: Oribe
Location: Fosbury & Sons Amsterdam
Agency: Spice PR
Photo credit: Katerina Bezede
Eternal Curls
One beautiful morning over breakfast Spice PR presented Oribe’s new Eternal Curls line.
A 5.5-meter living grass tablescape stretched through the event space at Fosbury & Sons Amsterdam:
Braided, Folded, Curved.
Because curls can be shaped same way.
MOTO: Grass is nature’s hair.
The runner was worked the way hair is worked: braided, folded, curved.
A low woven form travelling the length of the table, its deep green tones echoing the colour of the product line.
Oribe speaks about performance, ritual and respect for texture.
We translated that into botanical form.
Nothing sat beside the product; everything was an argument about it.