Dream Blue.

Flowers were chosen deliberately as a medium to interpret the NIVEA brand in a contemporary way. 

Rather than relying on literal references, we used colour as the primary point of translation - acknowledging the strength of NIVEA’s visual identity and its powerful colour associations.

Blue became the anchor. 

A monochromatic floral language reflected values of care, softness, trust, and clarity - mirroring the simplicity and recognisability of the brand itself.

Event Agency: NIMU
Photos: Katerina Bezede