Bredefleur Spring collection
Bredefleur Spring collection shoot
Apr 6, 2025
Collaboration with BREDEFLEUR -
one of the largest Lily GROWERS in the Industry invited us to create content and statement arrangements for their SPRING collection.
I have always had a special place in my heart for lilies - especially their smell, and their quiet yet strong presence. They were, and remain, a symbol that stirred my imagination and shaped my love for flowers ever.
This collaboration is a tribute to a flower that continues to inspire me - and to the people who bring it to life with such care.
ARRANGEMENT #1 - LASTING LOVE
Made of one of their most special variety: Lasting love, opens up the topic of the role of PASSION, SEDUCTION in a relationship. Their deep hue and lush texture evoke a love not only enduring, but alive - ripe with warmth, depth, and a quiet seduction that deepens over time.
Nestled among them are apples: ancient symbols of temptation, desire, and nourishment. In mythology and memory, APPLES have always beckoned us toward curiosity and intimacy. Here, they ground the lilies, suggesting that for love to last, it must remain tempting. Seduction is not a fleeting moment of passion, but a thread that runs through the years, drawing us back to one another, again and again.
The balance of the arrangement - structured yet overflowing - mirrors a long-term relationship at its best: rooted in stability, but never stagnant. Passion and mystery are not left behind after the early days, but nurtured, revisited, and reinvented.
Because what is love, if not a constant CHOOSING?
A willingness to still be seduced, and to seduce, even when you already know each other so well.
ARRANGEMENT #2 - BEGINING OF LOVE
This arrangement, anchored in luminous white lilies and punctuated with clusters of green grapes and tender cabbage leaves, feels like a breath held in the quiet moments before love begins to speak its name.
White lilies, often symbols of PURITY and RENEWAL - delicate, uncertain, but full of promise. They bloom in varying stages - some open and radiant, others still tightly closed. Those unopened buds are a powerful reminder: not everything reveals itself at once. In the earliest stages of love, mystery is not a barrier - it’s a promise and curiosity, which leads to more.
What we don’t yet know about each other is what draws us closer.
The green grapes, still firm and unripened, suggest the sweetness that’s yet to come. They are the joy of DISCOVERY, of shared laughter, of becoming ripe together - not rushed, but patient. And the presence of leafy cabbage, earthy and layered, hints at the quiet nourishment of early simple connection.
The safety.
The simplicity.
The grounding before the fire.