Networking & Connecting

For this unforgettable birthday celebration, the brief was both heartfelt and bold:
honour the birthday girl’s Eastern European roots, feminity and bring her dream of 1,000 roses to life.

Roses carry profound meaning across Eastern European culture.
They’re more than a gesture - they’re a necessity. 
And in this tradition, there’s one simple rule: the more, the better.

We approached this beautiful custom with intention and care. 
Sculptural rose spheres were placed throughout the space, while a sweeping cascade of roses draped across the bar - a modern expression of abundance, emotion, and heritage. 
Each element was designed to feel rich, dramatic, and deeply personal.

Location:
Soho House Amsterdam

Flowers:
Interplant Roses